It’s almost downright impossible to tell which cosmetic companies engage in animal testing, so with some help from ABC’s The Checkout and consumer magazine Choice, we’ve aimed to create a crash-course, fool-proof guide.
Firstly, don’t be fooled by companies who state things like ‘against animal cruelty’ on their packaging. Though it’s nice of them to consider your concerns, these slogans do little more than advertise, with no validation. If any brands carry the below symbols on the left, they are certified by independent bodies such as PETA as being committed to never conducting animal testing. The ones on the right? Absolutely useless.
Secondly, and perhaps the golden rule of buying cruelty-free, is the simple motto; “if it’s sold in China, it’s tested on animals”.
Any companies that sell their products in China must comply with Chinese law, and that dictates that their makeup must be tested on animals. Some brands may argue that they don’t, but all companies pay for that ability to sell in China, either pre-market entry or post-market entry testing. Some companies may complain that there is no other option but to test on animals, but this is untrue too. The Eurozone is looking to follow countries like Israel by actually banning the practice as other methods such as using donated tissue and computer modelling have proven very effective.
So who’s in an who’s out?
Well, the who’s-in list is considerably shorter than the who’s-out. Brands such as Urban Decay, Lush, Marc Jacobs, ModelCo, Aesop, De Lorenzo and Crabtree and Evelyn are on PETA’s certified cruelty-free list. The who’s-out list includes the big names we usually see: Revlon, Maybelline, L’Oreal Paris (and all the companies they own, which is a lot), M.A.C, Nars, Olay, Bobbi Brown, Chanel, Dior etc etc and so forth.
In summary, look out for the right logos, see if the brand is sold in China, and be sure to give PETA a google to find their entire list of certified cruelty-free businesses in the beauty industry.
This piece was published for a youth audience in The Advocate’s Ignite 2015 Youth Publication. You can find the full publication here: http://www.theadvocate.com.au/story/3194762/ignite-2015/